Today I was at a social media session and I was hearing many of the same issues:
– I don’t have time to post
– People don’t respond to my posts
– I can’t get people to “like” my page
These are really the universal Facebook complaints, and I have some solutions that will help. Of course you have to put the work in – I can’t do it for you, but I can do it with you.
Three Easy Tips for Managing a Facebook Page
Tip #1 – Create a posting calendar for Facebook for a full year.
This gets rid of the “I don’t have time to post” excuse. This is a project that can be accomplished in a couple of hours, but that will pay off all year. Think about all the time you blow on the internet – you have time to do this.
On each calendar week, write in a couple of posts that you can use. Try to tie them to your business, and try to make sure they are things that will engage or entertain your customers. Things that they will share. If you run a bar, schedule a weekly drink recipe every Tuesday. Perhaps a historical fact about your city on Thursday.
Tip #2 – Think like a person.
As mentioned, the complaint I often hear is “I can’t get people to “like” my page.” That is not the fault of your customer; it is your fault for failing to give them something they want.
Facebook is not a broadcast platform for you to dump marketing information. It is a place for you to engage people. Create content that is enjoyable and sharable. Use the platform to build affinity for your brand, not for a quick-click marketing boost.
Tip #3 – Always listen.
If you complain that “People don’t respond to my posts,” you aren’t getting the message. When your posts are not “liked” or shared, people are saying “This doesn’t interest me.”
Don’t post the same types of posts over and over and expect a new response. When people do or do not engage with your post, they are telling you something. Start experimenting with different kinds of posts and see what kinds of responses you get. Try photos, videos, informative posts, funny posts and facts/stats and see what clicks.
Also, you may want to assign number values to each post. Score a post as a 0 if it gets no interactions, give it 1 point for each “like” it receives, 2 points for each comment and three points for each share. This way you can track what content your audience is engaging with and on what level.
Succeeding on Facebook requires a totally different type of marketing approach, and has become even harder now that corporate pages are mostly screened from feeds. These tips can help you think about engagement and community building, the true value of social media.