The Power of Image Alt Text
Do a Google Image search for “The Best Looking Man in the World.” You get many of the images you would expect: Ryan Gosling, Brad Pitt, male models, Michael Jackson…Michael Jackson?!
Anyway, right at the top of the results, you’ll see this guy (see image 1), who is actually Joel Klettke. Nothing wrong with Joel, but it is odd that he could get into the conversation with some of these famous faces.
The reason is because Joel has optimized his image for search.
When I look at the HTML code for the page, Joel has given his image the title “Best Looking Man in the World” and the alt tag “Best Looking Man in the World” and voila! Anyone searching for that phrase is going to hit his image in their results.
In addition, his image’s source file is named best-looking-man-in-the-world1.jpg, as opposed to IMG2443.jpg.
Try it for yourself. Follow these instructions on optimizing your image, try a very specific phrase (and something more substantial thank “pepperoni pizza”) and see what kind of results you can get.