Tag Archives: Web strategy

SEO for Universities
SEOWeb Strategy

SEO for Universities: Most Don’t Get a Passing Grade

Having worked in the world of higher ed marketing in the past, I have noticed that many universities are woefully behind when it comes to online marketing and web design. It can be shocking to think that these huge institutions...

stock photos
MarketingWeb Strategy

Deadly Website Sin: Stock Photos

Whether you are a huge corporation or a one-man operation, stock photography is the sure sign of a shoddily designed website. You know the images I'm talking about, those phony-looking business shots where good looking "employees" all stare at the...

Web Strategy

How to think like a human

I was at a SXSW session yesterday where the speaker described a predicament faced by a group of soap opera writers he interviewed. He noted that these writers were all soap fans, but that when they were writing, they wrote...

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