Tag Archives: video

There is pox upon website design, and it is the “videos” page (also known as the “media” page). This repository for all of your brand’s videos is an outdated idea that should go on the scrap heap of web history...

I was interviewed last week for this Search Engine Watch piece by Mike O’Brien focusing on videos and how they might affect predictive search. O’Brien’s article got me thinking about the topic and I wanted to expand on thoughts about...

The Digital Dandelion Strategy of Content Marketing I read a great content distribution article by Jay Baer today, “Why the Key to Content Marketing is Becoming a Digital Dandelion.” Bear notes, and I agree, “Content distribution is more important than...

New Study: Super Bowl Ads Are a Waste of Money For years I have been noting the waste of money known as Super Bowl ads (and most TV advertising in general). Television advertising, especially for something like the Super Bowl,...

At the 2013 Techweek Chicago, Funny or Die president Dick Glover was interviewed about how he manages the award-winning comedy website and production and distribution company. There were some takeaways that anyone can take to heart when thinking about social media...

Websites that live the mission statement I don't love mission statements, but that doesn't mean they can’t be made into something great! I dislike the practice of putting mission statements on websites for many reasons.  However, to many clients that...

Today I was at a social media session and I was hearing many of the same issues: - I don’t have time to post - People don’t respond to my posts - I can’t get people to “like” my page...

James Cash Penney is rolling in his grave. You may have seen the new J.C. Penney ads, where they beg customers to come back to the store.  They are following the model of the GM ads from a few years...

“The Great Gatsby” is coming out next week, and while you may remember it as a book you were forced to read in high school, there are some lessons that you can take from Jay Gatsby that will help you...

Patagonia commissions beautiful photography and writes long-copy articles for users who are really interested in the outdoors. I know it's late April, but I'm still filtering through my SXSW notes.  Next year, I'm getting a closer hotel so I can...