Tag Archives: Super Bowl

Business StrategyMarketing

Surface Tension: Is There Value in Being the Official Sponsor of the NFL?

The Microsoft Surface has recently been getting some bad press due to equipment failures on the New England Patriot’s sidelines during this year’s NFL AFC Championship game. The value of Microsoft’s $400 million dollar investment to become "The Official Sideline...

Super Bowl Ads
Marketing

Three Predictions for 2015 Super Bowl Ads

Three Predictions for the 2015 Super Bowl Ads The 2015 Super Bowl is days away, and the Ad Meter will be in full swing. Though some brands will spend their entire marketing budget on an ad during the big game,...

Radio SHack Dead
Marketing

Radio Shack Puts Cart Before Horse

Marketing 101: Take a Good Look at Yourself This morning, Howard Stern did a 20-minute bit on the horrible experiences he has had in the past at Radio Shack, capitalizing on yesterday’s announcement that Radio Shack is closing up to...

bud puppy
Marketing

Losing companies desperately cling to Super Bowl ads

Cute? Yes. Effective? No. The TV ad is a stagnant creative form for the most part, and this year’s crop of Super Bowl ads was no exception: lowbrow humor, mawkish sentimentality, and shamelessly pandering nationalism. The stagnation of the Super...

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