Tag Archives: sharing

kill the pageview
MarketingMeasurementWeb Strategy

Kill the Pageview: Three Engagement Metrics That Matter

It’s time to kill the pageview as a measure of success. Most organizations still do not have a data strategy. They may collect data, but they are still struggling with knowing exactly what, where and when to measure. That’s why...

Tupperware party influencer marketing
MarketingSocial Media Strategy

Influencer Marketing is Nothing New

Influencer Marketing is Nothing New Mark Schaeffer traces influencer marketing back to B.T. Babbitt giving samples of his soap to city housewives. Influencer marketing has never had more buzz. There are hundreds of agencies (like IZEA and TapInfluence) whose sole...

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