Tag Archives: seo

There is pox upon website design, and it is the “videos” page (also known as the “media” page). This repository for all of your brand’s videos is an outdated idea that should go on the scrap heap of web history...

I get asked so many questions about the topic, I thought it would behoove me to write an exhaustive guide that I can email to people who are looking for local SEO tips. First let’s look at the local SEO...

Should I Merge Websites or Keep Multiple Separate Websites? There are pros and cons to merging websites, including branding concerns, but consolidating websites is almost always the advisable option versus managing multiple domains. The first question I hear from clients...

There are all kinds of bells and whistles that you can add to your home page design, but many are missing the most important ingredient–the ingredient that reduces bounce rate and helps SEO. That thing is a keyword optimized H1...

Every business website should be created with a primary business goal in mind. Every business website should have a primary goal. Until you decide what your website’s primary function is, it will be difficult for you to create proper content,...

I was interviewed last week for this Search Engine Watch piece by Mike O’Brien focusing on videos and how they might affect predictive search. O’Brien’s article got me thinking about the topic and I wanted to expand on thoughts about...

How Interviewing Subject Matter Experts Builds Traffic, Links and Credibility A 2014 Nielsen study found that “earned media is overwhelmingly more effective across all three phases of the buying process,” according to Jeremy Church of Business 2 Community. Specifically, earned...

Looking at analytics can make your head explode. It's easy to become overwhelmed by mountains of data unless you know exactly what you are looking for and why. SEO (search engine optimization) can be similarly daunting. It is difficult to...

Optimizing your Website for Google, Not Just for Search In a recent post, Beyond SEO: Googlebot Optimization, Neil Patel offers some tips to focus on how Google’s crawlers access your site. This goes beyond SEO – before your site can...

Stop Listening to Matt Cutts I’m not saying that Matt Cutts does not speak truth, and I’m not suggesting that he doesn’t know what he is talking about. What I do know is that the overreaction to each of his...