Tag Archives: public relations

What your business can learn from the agency model
Business Strategy

5 Lessons Your Business Can Learn from the Agency Model

This is one of my posts that originally ran on AllBusiness. See the original version here. In my career, I’ve worked in corporate, nonprofit, and agency settings. I’ve seen firsthand the benefits of businesses hiring agencies as they can get things...

brand-promise
Marketing

Content and the Brand Promise

Content That Shows the Brand Promise I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the mission statement....

Tupperware party influencer marketing
MarketingSocial Media Strategy

Influencer Marketing is Nothing New

Influencer Marketing is Nothing New Mark Schaeffer traces influencer marketing back to B.T. Babbitt giving samples of his soap to city housewives. Influencer marketing has never had more buzz. There are hundreds of agencies (like IZEA and TapInfluence) whose sole...

New and Improved!
MarketingWeb Strategy

Building Your Personal Brand

Building Your Personal Brand The days of the "gold watch retirement" are over. You won't be at your current company forever.(image courtesy of stock.xchng) In the business world, you’re all you’ve got. Your jobs, bosses and coworkers will come and...

Web Strategy

Google Hummingbird Changes Everything and Nothing

What is Google Hummingbird? Will Google Hummingbird help or hurt your site's search results? Hummingbird is name for the new changes to Google's search engine algorithm, which were announced last week. As noted by USA Today, "The new algorithm makes...

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