Thoughts on content marketing and content distribution from one of the best: Buzzfeed CEO Jonah Peretti At SXSWi 2015, Jonah Peretti returned to the conference following a two-year absence. He discussed how Buzzfeed has changed in response to changes in the...
Super Bowl Ad Meter Winners – Where Are They Now? Every year, USA Today’s Super Bowl Ad Meter allows viewers to vote on the top commercials from the big game. Some large companies still spend a full 10 percent of...
Two Bad Facebook Posts and Two Good Ones I was browsing through Facebook today and saw a few examples that can help you understand what makes a good or a bad Facebook post. Bad: McDonald’s McDonald’s has long been in...
Content That Shows the Brand Promise I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the mission statement....
Three Easy Tips for Better Content Distribution Jonah Peretti, CEO of BuzzFeed, says you should think like the mormons – spend as much time thinking about how you will share your message as you do about the message itself. Here...
Influencer Marketing is Nothing New Mark Schaeffer traces influencer marketing back to B.T. Babbitt giving samples of his soap to city housewives. Influencer marketing has never had more buzz. There are hundreds of agencies (like IZEA and TapInfluence) whose sole...
Changes to Facebook are an Opportunity for fan Engagement Don't fear the changes to Facebook. this is an opportunity to start a real engagement with fans. As Sam Slaughter notes in AdAge, Facebook has been moving for some time “toward restricting...
Building Your Personal Brand on Twitter Learn to stand out on Twitter! Only recently – in business and in life – have I come to the realization that you don’t have to do it all by yourself. This has really...
Building Your Personal Brand Through Blogging Last week, I talked about the importance of building your personal brand. One of the best ways to do this is through a blog. Here are some reasons why you should set up a...
Building Your Personal Brand The days of the "gold watch retirement" are over. You won't be at your current company forever.(image courtesy of stock.xchng) In the business world, you’re all you’ve got. Your jobs, bosses and coworkers will come and...
