Wednesday, November 14, 2018

Tag Archives: how-to use

Jonah Peretti SXSW
MarketingMeasurementWeb Strategy

Content Marketing the Buzzfeed Way

Thoughts on content marketing and content distribution from one of the best: Buzzfeed CEO Jonah Peretti At SXSWi 2015, Jonah Peretti returned to the conference following a two-year absence. He discussed how Buzzfeed has changed in response to changes in the...

brand-promise
Marketing

Content and the Brand Promise

Content That Shows the Brand Promise I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the mission statement....

Tupperware party influencer marketing
MarketingSocial Media Strategy

Influencer Marketing is Nothing New

Influencer Marketing is Nothing New Mark Schaeffer traces influencer marketing back to B.T. Babbitt giving samples of his soap to city housewives. Influencer marketing has never had more buzz. There are hundreds of agencies (like IZEA and TapInfluence) whose sole...

New and Improved!
MarketingWeb Strategy

Building Your Personal Brand

Building Your Personal Brand The days of the "gold watch retirement" are over. You won't be at your current company forever.(image courtesy of stock.xchng) In the business world, you’re all you’ve got. Your jobs, bosses and coworkers will come and...

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