Tag Archives: Facebook

Jonah Peretti SXSW
MarketingMeasurementWeb Strategy

Content Marketing the Buzzfeed Way

Thoughts on content marketing and content distribution from one of the best: Buzzfeed CEO Jonah Peretti At SXSWi 2015, Jonah Peretti returned to the conference following a two-year absence. He discussed how Buzzfeed has changed in response to changes in the...

Super Bowl Ads
Marketing

Three Predictions for 2015 Super Bowl Ads

Three Predictions for the 2015 Super Bowl Ads The 2015 Super Bowl is days away, and the Ad Meter will be in full swing. Though some brands will spend their entire marketing budget on an ad during the big game,...

Tupperware party influencer marketing
MarketingSocial Media Strategy

Influencer Marketing is Nothing New

Influencer Marketing is Nothing New Mark Schaeffer traces influencer marketing back to B.T. Babbitt giving samples of his soap to city housewives. Influencer marketing has never had more buzz. There are hundreds of agencies (like IZEA and TapInfluence) whose sole...

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