Wednesday, September 19, 2018

Tag Archives: content

building credibility with subject matter experts
Business StrategySEOWeb Strategy

How Interviewing Subject Matter Experts Builds Traffic, Links and Credibility

How Interviewing Subject Matter Experts Builds Traffic, Links and Credibility A 2014 Nielsen study found that “earned media is overwhelmingly more effective across all three phases of the buying process,” according to Jeremy Church of Business 2 Community. Specifically, earned...

Super Bowl Ads
Marketing

Three Predictions for 2015 Super Bowl Ads

Three Predictions for the 2015 Super Bowl Ads The 2015 Super Bowl is days away, and the Ad Meter will be in full swing. Though some brands will spend their entire marketing budget on an ad during the big game,...

brand-promise
Marketing

Content and the Brand Promise

Content That Shows the Brand Promise I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the mission statement....

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