Three Reasons Former Titan of TV Advertising Fails in the Digital Age Last week, it was announced that McDonald’s profit fell 30 percent in the third quarter, the third consecutive quarter in which the company has missed Wall Street’s sales...
Has Subway Lost Its Way? Better hold onto those fat-boy pants, Jared. here come the Fritos sub and the Flatizza. I have often lauded Subway as a brand that lives the mission statement. The brand’s footprint has exploded,...
Building Your Personal Brand on Twitter Learn to stand out on Twitter! Only recently – in business and in life – have I come to the realization that you don’t have to do it all by yourself. This has really...
Building Your Personal Brand The days of the "gold watch retirement" are over. You won't be at your current company forever.(image courtesy of stock.xchng) In the business world, you’re all you’ve got. Your jobs, bosses and coworkers will come and...
Marketing 101: Take a Good Look at Yourself This morning, Howard Stern did a 20-minute bit on the horrible experiences he has had in the past at Radio Shack, capitalizing on yesterday’s announcement that Radio Shack is closing up to...
In yesterday's interview with Dave Kerpen, Kerpen noted that the most important part of creating a social media plan is listening. "Listening, listening, listening," he said. "Social media allows listing at scale. It is not a talking platform as much...
A brand that knows what it stands for... I noticed this article, “Igniting Movements Around a Social Heartbeat” by Vincent Teo. Teo notes: “People are social by nature and we have been this way for a long time. Social...
