Tag Archives: advertising

Business StrategyMarketing

Surface Tension: Is There Value in Being the Official Sponsor of the NFL?

The Microsoft Surface has recently been getting some bad press due to equipment failures on the New England Patriot’s sidelines during this year’s NFL AFC Championship game. The value of Microsoft’s $400 million dollar investment to become "The Official Sideline...

Super Bowl Ads
Marketing

Three Predictions for 2015 Super Bowl Ads

Three Predictions for the 2015 Super Bowl Ads The 2015 Super Bowl is days away, and the Ad Meter will be in full swing. Though some brands will spend their entire marketing budget on an ad during the big game,...

brand-promise
Marketing

Content and the Brand Promise

Content That Shows the Brand Promise I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the mission statement....

Tupperware party influencer marketing
MarketingSocial Media Strategy

Influencer Marketing is Nothing New

Influencer Marketing is Nothing New Mark Schaeffer traces influencer marketing back to B.T. Babbitt giving samples of his soap to city housewives. Influencer marketing has never had more buzz. There are hundreds of agencies (like IZEA and TapInfluence) whose sole...

Radio SHack Dead
Marketing

Radio Shack Puts Cart Before Horse

Marketing 101: Take a Good Look at Yourself This morning, Howard Stern did a 20-minute bit on the horrible experiences he has had in the past at Radio Shack, capitalizing on yesterday’s announcement that Radio Shack is closing up to...

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