Tag Archives: ads

Radio SHack Dead
Marketing

Radio Shack Puts Cart Before Horse

Marketing 101: Take a Good Look at Yourself This morning, Howard Stern did a 20-minute bit on the horrible experiences he has had in the past at Radio Shack, capitalizing on yesterday’s announcement that Radio Shack is closing up to...

bud puppy
Marketing

Losing companies desperately cling to Super Bowl ads

Cute? Yes. Effective? No. The TV ad is a stagnant creative form for the most part, and this year’s crop of Super Bowl ads was no exception: lowbrow humor, mawkish sentimentality, and shamelessly pandering nationalism. The stagnation of the Super...

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