SEOWeb Strategy

Brand Reputation, Domain Authority, Keywords: What Factors Really Affect SEO Rankings?

Mark Traphagen's recent post about the importance of branding for SEO. Traphagen cites a recent presentation from Rand Fishkin that notes well-known brands dominating many search results. I agree with Traphangen and Fishkin's ideas, but want to take it a...

Super Bowl Ads

Three Predictions for 2015 Super Bowl Ads

Three Predictions for the 2015 Super Bowl Ads The 2015 Super Bowl is days away, and the Ad Meter will be in full swing. Though some brands will spend their entire marketing budget on an ad during the big game,...

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