How Interviewing Subject Matter Experts Builds Traffic, Links and Credibility A 2014 Nielsen study found that “earned media is overwhelmingly more effective across all three phases of the buying process,” according to Jeremy Church of Business 2 Community. Specifically, earned...
Mark Traphagen's recent post about the importance of branding for SEO. Traphagen cites a recent presentation from Rand Fishkin that notes well-known brands dominating many search results. I agree with Traphangen and Fishkin's ideas, but want to take it a...
It’s time to kill the pageview as a measure of success. Most organizations still do not have a data strategy. They may collect data, but they are still struggling with knowing exactly what, where and when to measure. That’s why...
Looking at analytics can make your head explode. It's easy to become overwhelmed by mountains of data unless you know exactly what you are looking for and why. SEO (search engine optimization) can be similarly daunting. It is difficult to...
Thoughts on content marketing and content distribution from one of the best: Buzzfeed CEO Jonah Peretti At SXSWi 2015, Jonah Peretti returned to the conference following a two-year absence. He discussed how Buzzfeed has changed in response to changes in the...
I've been a longtime critic of McDonald's marketing and social media efforts. Specifically, I have noted that their Facebook page is used as a broadcast piece rather than a discussion piece. Also that their efforts to appear "human" and "transparent" have,...
Three Predictions for the 2015 Super Bowl Ads The 2015 Super Bowl is days away, and the Ad Meter will be in full swing. Though some brands will spend their entire marketing budget on an ad during the big game,...
This is one of my posts that originally ran on AllBusiness. See the original version here. In my career, I’ve worked in corporate, nonprofit, and agency settings. I’ve seen firsthand the benefits of businesses hiring agencies as they can get things...
Super Bowl Ad Meter Winners – Where Are They Now? Every year, USA Today’s Super Bowl Ad Meter allows viewers to vote on the top commercials from the big game. Some large companies still spend a full 10 percent of...
Three Reasons Former Titan of TV Advertising Fails in the Digital Age Last week, it was announced that McDonald’s profit fell 30 percent in the third quarter, the third consecutive quarter in which the company has missed Wall Street’s sales...
