Jonah Peretti SXSW
MarketingMeasurementWeb Strategy

Content Marketing the Buzzfeed Way

Thoughts on content marketing and content distribution from one of the best: Buzzfeed CEO Jonah Peretti At SXSWi 2015, Jonah Peretti returned to the conference following a two-year absence. He discussed how Buzzfeed has changed in response to changes in the...

Super Bowl Ads
Marketing

Three Predictions for 2015 Super Bowl Ads

Three Predictions for the 2015 Super Bowl Ads The 2015 Super Bowl is days away, and the Ad Meter will be in full swing. Though some brands will spend their entire marketing budget on an ad during the big game,...

brand-promise
Marketing

Content and the Brand Promise

Content That Shows the Brand Promise I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the mission statement....

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