kill the pageview
MarketingMeasurementWeb Strategy

Kill the Pageview: Three Engagement Metrics That Matter

It’s time to kill the pageview as a measure of success. Most organizations still do not have a data strategy. They may collect data, but they are still struggling with knowing exactly what, where and when to measure. That’s why...

Super Bowl Ads
Marketing

Three Predictions for 2015 Super Bowl Ads

Three Predictions for the 2015 Super Bowl Ads The 2015 Super Bowl is days away, and the Ad Meter will be in full swing. Though some brands will spend their entire marketing budget on an ad during the big game,...

brand-promise
Marketing

Content and the Brand Promise

Content That Shows the Brand Promise I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the mission statement....

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