Business StrategyMarketing

Surface Tension: Is There Value in Being the Official Sponsor of the NFL?

The Microsoft Surface has recently been getting some bad press due to equipment failures on the New England Patriot’s sidelines during this year’s NFL AFC Championship game. The value of Microsoft’s $400 million dollar investment to become "The Official Sideline...

roi of seo

Are you ready to find the ROI of SEO?

SEO can be a difficult concept for companies to grasp, and its benefits hard to quantify. That is why I am conducting an SEO workshop at South By Southwest Interactive in March 2016. This workshop, Search Camp: Converting SEO Into...

the power of asking
Business Strategy

The Power of Asking

You only need to ask to get many of the things you want professionally, so why do so many people fail to ask? Do you want to attend a conference this year? Perhaps you want a promotion, a raise or...

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