Every business website should be created with a primary business goal in mind. Every business website should have a primary goal. Until you decide what your website’s primary function is, it will be difficult for you to create proper content,...
I was interviewed last week for this Search Engine Watch piece by Mike O’Brien focusing on videos and how they might affect predictive search. O’Brien’s article got me thinking about the topic and I wanted to expand on thoughts about...
Having worked in the world of higher ed marketing in the past, I have noticed that many universities are woefully behind when it comes to online marketing and web design. It can be shocking to think that these huge institutions...
How Interviewing Subject Matter Experts Builds Traffic, Links and Credibility A 2014 Nielsen study found that “earned media is overwhelmingly more effective across all three phases of the buying process,” according to Jeremy Church of Business 2 Community. Specifically, earned...
Mark Traphagen's recent post about the importance of branding for SEO. Traphagen cites a recent presentation from Rand Fishkin that notes well-known brands dominating many search results. I agree with Traphangen and Fishkin's ideas, but want to take it a...
It’s time to kill the pageview as a measure of success. Most organizations still do not have a data strategy. They may collect data, but they are still struggling with knowing exactly what, where and when to measure. That’s why...
Thoughts on content marketing and content distribution from one of the best: Buzzfeed CEO Jonah Peretti At SXSWi 2015, Jonah Peretti returned to the conference following a two-year absence. He discussed how Buzzfeed has changed in response to changes in the...
Super Bowl Ad Meter Winners – Where Are They Now? Every year, USA Today’s Super Bowl Ad Meter allows viewers to vote on the top commercials from the big game. Some large companies still spend a full 10 percent of...
Three Reasons Former Titan of TV Advertising Fails in the Digital Age Last week, it was announced that McDonald’s profit fell 30 percent in the third quarter, the third consecutive quarter in which the company has missed Wall Street’s sales...
Three Easy Tips for Better Content Distribution Jonah Peretti, CEO of BuzzFeed, says you should think like the mormons – spend as much time thinking about how you will share your message as you do about the message itself. Here...
