Web Strategy

The ease of creating a PDF is nothing compared to the benefits of hard coding a web page.

Through a search engine, you can look something up, click a link, and get the information you need — but search providers want to save you a step. By showing data from indexed websites directly in search results, they achieve...

How big of an impact can site speed have on search rankings, and what effect can this have on business (particularly for a B2B site)? As part of a larger look into a B2B client’s extremely slow website load time,...

When people think of SEO they think of keywords, but your site’s information architecture (IA) – also known as site structure or taxonomy – is also an important element in how search engines read and understand your site. Site structure...

A little work can go a long way in the world of ecommerce — here are a few quick tips on strengthening your position in the competitive ecommerce landscape. You don’t always need to invest large amounts of money or...

There is pox upon website design, and it is the “videos” page (also known as the “media” page). This repository for all of your brand’s videos is an outdated idea that should go on the scrap heap of web history...

We all know that links to your site make up a big portion of SEO “authority.” Sites with more links have more authority. That would mean it’s a good idea to create multiple websites for your business that can all...

I get asked so many questions about the topic, I thought it would behoove me to write an exhaustive guide that I can email to people who are looking for local SEO tips. First let’s look at the local SEO...

Should I Merge Websites or Keep Multiple Separate Websites? There are pros and cons to merging websites, including branding concerns, but consolidating websites is almost always the advisable option versus managing multiple domains. The first question I hear from clients...

I bought a bag of M&M’s this week and I was shocked. No, not by the fact that Walgreen’s was selling Christmas-themed candy at full price in January. Rather, I was shocked by the recipe on the back of the...