Wednesday, September 29, 2021

Social Media Strategy

predictive search
SEOSocial Media StrategyWeb Strategy

Predictive Search and Video

I was interviewed last week for this Search Engine Watch piece by Mike O’Brien focusing on videos and how they might affect predictive search. O’Brien’s article got me thinking about the topic and I wanted to expand on thoughts about...

Tupperware party influencer marketing
MarketingSocial Media Strategy

Influencer Marketing is Nothing New

Influencer Marketing is Nothing New Mark Schaeffer traces influencer marketing back to B.T. Babbitt giving samples of his soap to city housewives. Influencer marketing has never had more buzz. There are hundreds of agencies (like IZEA and TapInfluence) whose sole...

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