Measurement

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Enlightened personas: Fight for the User!

Be like Tron! Fight for the users! We have talked about creating personas in a previous post. Personas are a good way to prevent making the dreaded ego-driven website – a website that you love, but that does nothing for...

MarketingMeasurementSocial Media Strategy

Agree to Disagree

Today I was reading an article, “Social Media to Marketers: Get Over Yourself!” by Heidi Cohen. Cohen’s argument starts out strong, noting, “On social media, consumers tend to be interested in themselves, their family, and friends. For marketers, this means...

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