MarketingSocial Media Strategy

When is the best time to post on social media?

When is the best time to post on social media? Ah the age old question, or at least the few years old question: when is the best time to post on social media, as in Facebook or Twitter? What is...

MarketingSocial Media Strategy

Proven value of Facebook fans

Only using Facebook to broadcast marketing messages is like using a jeweled sword to cut Wonder Bread. Hey gang, I'm back! I wanted to share a report I just read called "The_Facebook_Factor" by Forrester. I recommend reading this for a...

MarketingSocial Media Strategy

My first Pinterest contest

I’m preparing to launch a Pinterest contest, and I am noticing just how far reaching the possibilities are for marketers. In fact, I am becoming fairly obsessed with Pinterest right now. I discussed the army’s use of Pinterest previously, and...

MarketingMeasurementSocial Media Strategy

Agree to Disagree

Today I was reading an article, “Social Media to Marketers: Get Over Yourself!” by Heidi Cohen. Cohen’s argument starts out strong, noting, “On social media, consumers tend to be interested in themselves, their family, and friends. For marketers, this means...

MarketingSocial Media Strategy

Socializing your advertising

Believe it or not, there are still people out there using Facebook/Twitter/etc. as a megaphone to broadcast marketing messages. We all know that the root of any corporate Facebook site is the desire to make money.  There’s nothing wrong with...

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