Marketing

Radio Shack Super Bowl Ad
MarketingWeb Strategy

Super Bowl Ad Meter Winners – Where Are They Now?

Super Bowl Ad Meter Winners – Where Are They Now? Every year, USA Today’s Super Bowl Ad Meter allows viewers to vote on the top commercials from the big game. Some large companies still spend a full 10 percent of...

brand-promise
Marketing

Content and the Brand Promise

Content That Shows the Brand Promise I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the mission statement....

Tupperware party influencer marketing
MarketingSocial Media Strategy

Influencer Marketing is Nothing New

Influencer Marketing is Nothing New Mark Schaeffer traces influencer marketing back to B.T. Babbitt giving samples of his soap to city housewives. Influencer marketing has never had more buzz. There are hundreds of agencies (like IZEA and TapInfluence) whose sole...

Subway Fritos
Marketing

Has Subway Lost Its Way?

Has Subway Lost Its Way?    Better hold onto those fat-boy pants, Jared. here come the Fritos sub and the Flatizza. I have often lauded Subway as a brand that lives the mission statement. The brand’s footprint has exploded,...

1 2 3 10
Page 2 of 10
Visit Us On TwitterVisit Us On Linkedin