Content and the Brand Promise

Content That Shows the Brand Promise I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the mission statement....

Tupperware party influencer marketing
MarketingSocial Media Strategy

Influencer Marketing is Nothing New

Influencer Marketing is Nothing New Mark Schaeffer traces influencer marketing back to B.T. Babbitt giving samples of his soap to city housewives. Influencer marketing has never had more buzz. There are hundreds of agencies (like IZEA and TapInfluence) whose sole...

Subway Fritos

Has Subway Lost Its Way?

Has Subway Lost Its Way?      Better hold onto those fat-boy pants, Jared. here come the Fritos sub and the Flatizza. I have often lauded Subway as a brand that lives the mission statement. The brand’s footprint has exploded,...

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