SEO can be a difficult concept for companies to grasp, and its benefits hard to quantify. That is why I am conducting an SEO workshop at South By Southwest Interactive in March 2016.
This workshop, Search Camp: Converting SEO Into ROI, will help you understand how to optimize for search success, including tools and techniques that can bring you to the top of Google results. You’ll also learn how to develop search KPIs that are specific to your business goals.
Most importantly, you’ll learn how to demonstrate the value of search – to show your company the vale of search in tangible financial terms.
My partner in this workshop is renowned SEO expert Andy Crestodina, author of Content Chemistry and principal of Orbit Media Studios.
If you are planning to attend SXSW next March and want to learn how to optimize your site and show value for your efforts, please attend.
At this workshop you’ll learn:
– What domain authority is and how to use it to outrank your competitors
– Metrics that demonstrate the ROI of SEO optimization
– How to avoid Google penalties
– How to use free tools for competitive research and website optimization
– Winning at local search
I hope to see you there!