How Interviewing Subject Matter Experts Builds Traffic, Links and Credibility A 2014 Nielsen study found that “earned media is overwhelmingly more effective across all three phases of the buying process,” according to Jeremy Church of Business 2 Community. Specifically, earned media was 80 percent more effective during the purchase consideration and affinity stages, and 38
Mark Traphagen’s recent post about the importance of branding for SEO. Traphagen cites a recent presentation from Rand Fishkin that notes well-known brands dominating many search results. I agree with Traphangen and Fishkin’s ideas, but want to take it a step further. It is not enough to have a big brand. 1) Brand Reputation The brand
Most organizations still do not have a data strategy. They may collect data, but they are still struggling with knowing exactly what, where and when to measure. That’s why many of us cling to very simple measurements of success like pageviews and likes. “It’s time to kill the pageview as a measure of success,” said
Looking at analytics can make your head explode. It’s easy to become overwhelmed by mountains of data unless you know exactly what you are looking for and why. SEO (search engine optimization) can be similarly daunting. It is difficult to get a grasp on what SEO factors can affect a website’s search rankings. With that
Thoughts on content marketing and content distribution from one of the best: Buzzfeed CEO Jonah Peretti At SXSWi 2015, Jonah Peretti returned to the conference following a two-year absence. He discussed how Buzzfeed has changed in response to changes in the marketplace, and offered advice that any marketer can use to create, distribute and measure their content.
I’ve been a longtime critic of McDonald’s marketing and social media efforts. Specifically, I have noted that their Facebook page is used as a broadcast piece rather than a discussion piece. Also that their efforts to appear “human” and “transparent” have, up until now, appeared to be staged and forced. So, I’m at the JW Marriott
Three Predictions for the 2015 Super Bowl Ads The 2015 Super Bowl is days away, and the Ad Meter will be in full swing. Though some brands will spend their entire marketing budget on an ad during the big game, these ads are by no means guaranteed to help business. Based on past performances, here
This is one of my posts that originally ran on AllBusiness. See the original version here. In my career, I’ve worked in corporate, nonprofit, and agency settings. I’ve seen firsthand the benefits of businesses hiring agencies as they can get things done quickly and well, and because they generate creative ideas. Applying the agency model to
Super Bowl Ad Meter Winners – Where Are They Now? Every year, USA Today’s Super Bowl Ad Meter allows viewers to vote on the top commercials from the big game. Some large companies still spend a full 10 percent of their annual budget on one Super Bowl commercial. However, a study by advertising research group
Three Reasons Former Titan of TV Advertising Fails in the Digital Age Last week, it was announced that McDonald’s profit fell 30 percent in the third quarter, the third consecutive quarter in which the company has missed Wall Street’s sales and profit expectations. Part of the blame may fall to the way the business is
- How Interviewing Subject Matter Experts Builds Traffic, Links and Credibility
- Brand Reputation, Domain Authority, Keywords: What Factors Really Affect SEO Rankings?
- Kill the Pageview: Three Engagement Metrics That Matter
- Win at Search: The Only Five SEO Factors That You Need to Know
- Content Marketing the Buzzfeed Way